Research to inform public policy re: electronic cigs in CA
Initial Award Abstract
This Special Project will seek to understand where the California public stands on the issue of e-cigarettes, its perceived benefits and harm and the need for regulation and taxation. To assess the public’s opinions concerning these products we propose to do the following:
- Add 5 questions on electronic cigarettes to the Field Survey of 1000 registered California voters and disseminate the findings.
- Based on the responses to the above mentioned survey, convene up to 3 focus groups will be held, for more in-depth assessment of the public’s attitude and beliefs concerning electronic cigarettes.
- Conduct key informant interviews with legislators or their representatives and/or key community decision makers in Southern and Central California.
- Place the new Field Poll questions in an on-going USC TCORS Project retailers’ interview survey. The existing survey includes additional questions on e-cigarettes and other vaping products being conducted among 800 retailers in Southern California.
- Conduct structured interviews of vape shop employees in Southern California.
As it concerns dissemination, the Field Poll will be conducted in September 2015, with results available mid-October, 2015. The TRDRP and the USC research team are scheduling a press conference for Monday October 26th to announce results. This timing coincides with the opening of the Joint CTCP, CDE and TRDRP state-wide conference slated to open the next day, Tuesday, October 27th. This will be the first step in an on-going dissemination process. By the end of April, 2016, present a report to the TRDRP. Working together with other stake holders, a number of dissemination activities have been discussed and will be concretized as the time arrives. Initial discussions have identified getting the report to members of the California Legislature; TEROC hosting press event; and tweeting the findings far and wide.