Research Portfolio

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Cornelia Pechmann, Ph.D.

University of California, Irvine # of Grants: 6

Grants

Ad and Movie Imagery and Teen's Perceptions About Smokers 1995 (Cycle 4) $190,616
Public Health, Public Policy, and Economics Research Project Awards

Evaluation of ad strategies for preventing youth tobacco use 1997 (Cycle 6) $136,953
Public Health, Public Policy, and Economics Research Project Awards

Smoking-Related Advertising and Preteens' Social Perceptions 1993 (Cycle 2) $72,837
Public Health, Public Policy, and Economics Research Project Awards

Antismoking slides in movie Theaters: A Naturalistic Eval 2000 (Cycle 9) $10,000
Public Health, Public Policy, and Economics Special Projects

Dissuading at-risk youth from smoking via mass media 2000 (Cycle 9) $610,340
Tobacco-Use Prevention and Cessation Research Project Awards

Use of entertainment education on TV to deter youth smoking 2005 (Cycle 14) $509,320
Public Health, Public Policy, and Economics Research Project Awards
Publications

Planning an effective anti-smoking mass media campaign targeting adolescents
Periodical: Journal of Public Health Management and Practice Index Medicus:
Authors: Pechmann C, Reibling ET ART
Yr: 2000 Vol: 6 Nbr: 3 Abs: Pg: 80-94

Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada
Periodical: Tobacco Control Index Medicus:
Authors: Pechmann C, Reibling ET ART
Yr: 2000 Vol: 8 Nbr: II Abs: Pg: ii18-ii31

Antismoking Advertisements for Youth: An Independent Evaluation of Heath, Counter-industry, and Industry Approaches
Periodical: American Journal of Public Health Index Medicus:
Authors: Pechmann, C and Reibling E.T. ART
Yr: 2006 Vol: 96 Nbr: 5 Abs: Pg: 906-913

What of Convey in Antismoking Ads for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
Periodical: Journal of Marketing Index Medicus:
Authors: Pechmann, C G. Zhao M.E. Goldberg and E.T. Reibling ART
Yr: 2003 Vol: 67 Nbr: Abs: Pg: 1-18

Effects of directly competing reference group messages & persuasion knowledge: Implications for Educational placements. (2010 - forthcoming)
Periodical: Journal of Marketing Research Index Medicus:
Authors: Pechmann C, Wang L ART
Yr: 2010 Vol: Nbr: Abs: Pg: