Cornelia Pechmann, Ph.D.
|
University of California, Irvine
|
|
# of Grants: 6 |
Grants
|
| Ad and Movie Imagery and Teen's Perceptions About Smokers |
1995 (Cycle 4) |
$190,616 |
| Public Health, Public Policy, and Economics |
Research Project Awards |
|
| Evaluation of ad strategies for preventing youth tobacco use |
1997 (Cycle 6) |
$136,953 |
| Public Health, Public Policy, and Economics |
Research Project Awards |
|
| Smoking-Related Advertising and Preteens' Social Perceptions |
1993 (Cycle 2) |
$72,837 |
| Public Health, Public Policy, and Economics |
Research Project Awards |
|
| Antismoking slides in movie Theaters: A Naturalistic Evaluation |
2000 (Cycle 9) |
$10,000 |
| Public Health, Public Policy, and Economics |
Special Projects |
|
| Dissuading at-risk youth from smoking via mass media |
2000 (Cycle 9) |
$610,340 |
| Tobacco-Use Prevention and Cessation |
Research Project Awards |
|
| Use of entertainment education on TV to deter youth smoking |
2005 (Cycle 14) |
$509,320 |
| Public Health, Public Policy, and Economics |
Research Project Awards |
Publications
| Planning an effective anti-smoking mass media campaign targeting adolescents |
| Periodical: Journal of Public Health Management and Practice |
Index Medicus: |
| Authors: Pechmann C, Reibling ET |
ART |
| Yr: 2000 |
Vol: 6 |
Nbr: 3 |
Abs: |
Pg: 80-94 |
| Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada |
| Periodical: Tobacco Control |
Index Medicus: |
| Authors: Pechmann C, Reibling ET |
ART |
| Yr: 2000 |
Vol: 8 |
Nbr: II |
Abs: |
Pg: ii18-ii31 |
| Planning an effective anti-smoking mass media campaign targeting adolescents |
| Periodical: Journal of Public Health Management and Practice |
Index Medicus: |
| Authors: Pechmann C, Reibling ET |
ART |
| Yr: 2000 |
Vol: 6 |
Nbr: 3 |
Abs: |
Pg: 80-94 |
| Anti-smoking advertising campaigns targeting youth: case studies from USA and Canada |
| Periodical: Tobacco Control |
Index Medicus: |
| Authors: Pechmann C, Reibling ET |
ART |
| Yr: 2000 |
Vol: 8 |
Nbr: II |
Abs: |
Pg: ii18-ii31 |
| Antismoking Advertisements for Youth: An Independent Evaluation of Heath, Counter-industry, and Industry Approaches |
| Periodical: American Journal of Public Health |
Index Medicus: |
| Authors: Pechmann, C and Reibling E.T. |
ART |
| Yr: 2006 |
Vol: 96 |
Nbr: 5 |
Abs: |
Pg: 906-913 |
| What of Convey in Antismoking Ads for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes |
| Periodical: Journal of Marketing |
Index Medicus: |
| Authors: Pechmann, C G. Zhao M.E. Goldberg and E.T. Reibling |
ART |
| Yr: 2003 |
Vol: 67 |
Nbr: |
Abs: |
Pg: 1-18 |
| Effects of directly competing reference group messages & persuasion knowledge: Implications for Educational placements. (2010 - forthcoming) |
| Periodical: Journal of Marketing Research |
Index Medicus: |
| Authors: Pechmann C, Wang L |
ART |
| Yr: 2010 |
Vol: |
Nbr: |
Abs: |
Pg: |
| Antismoking Advertisements for Youth: An Independent Evaluation of Heath, Counter-industry, and Industry Approaches |
| Periodical: American Journal of Public Health |
Index Medicus: |
| Authors: Pechmann, C and Reibling E.T. |
ART |
| Yr: 2006 |
Vol: 96 |
Nbr: 5 |
Abs: |
Pg: 906-913 |
| What of Convey in Antismoking Ads for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes |
| Periodical: Journal of Marketing |
Index Medicus: |
| Authors: Pechmann, C G. Zhao M.E. Goldberg and E.T. Reibling |
ART |
| Yr: 2003 |
Vol: 67 |
Nbr: |
Abs: |
Pg: 1-18 |
| Effects of directly competing reference group messages & persuasion knowledge: Implications for Educational placements. (2010 - forthcoming) |
| Periodical: Journal of Marketing Research |
Index Medicus: |
| Authors: Pechmann C, Wang L |
ART |
| Yr: 2010 |
Vol: |
Nbr: |
Abs: |
Pg: |
